As a society, we typically expect everything to happen right now, right when we want it. Just think about all the apps we use for almost...

This Friday (17 July) is World Emoji Day.  Did you know... There are over 3000 emojis 95% of internet users have used an emoji Over 10...

I sometimes think we marketers make it deliberately difficult for non-marketers when it comes to Brand lingo. I mean, if I were to say......

I’ve spent over half of my 20 year career managing hair and beauty brands in the UK - ranging from both electrical and wet hair products,...

During my 20 year career, I’ve owned two small businesses and worked as a marketer in a number of others. The marketing challenges that...

Having spent a large chunk of my career building the hair care superbrand 'ghd', in addition to working across many other brands and...

Often referred to as  'Digital Marketing', really, in today's world, it's just 'Marketing'. Sarah Lambley FCIM has been working as a...

Can you imagine if a CFO or Head of Finance just made figures up as they went along? That would surely lead to financial doom! No doubt,...

I'm sure you've seen all the recent posts on social media about what everyone is doing during the Coronavirus lockdown? I don't know...

Are Brand Archetypes a marketer's secret weapon? There are 12 master archetype to help you clarify your brand personality with ease.